How to Identify and Block Bot Traffic in Google Analytics

It's exciting to see your Google Analytics numbers rising, but if many of those visits come from bots rather than real users, your data can be misleading. Fake traffic can skew analysis, waste advertising budgets, and put unnecessary load on your servers. This article will help you understand what bot traffic is, how to identify it, and how to use tools to get cleaner analytics data.

What Is Bot Traffic

Bot traffic is generated by automated programs, crawlers, or scripts. These visits don't interact with your site or provide any real business value, yet they still show up as genuine traffic in Google Analytics.

For example, if an ad bot repeatedly visits your login page, each visit counts as a user session. This inflates your daily traffic numbers but doesn't generate real sign-ups or sales.

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