IAB TCF 2.3: Key Updates for Publishers and Advertisers
UniConsent Team
1 min read
IAB TCF 2.3: Key Updates for Publishers and Advertisers
The IAB Transparency and Consent Framework (TCF) has long been a cornerstone for managing user privacy and consent in digital advertising. The release of IAB TCF 2.3, announced on June 19, 2025, introduces important clarifications and compliance updates that publishers, advertisers, and Consent Management Platforms (CMPs) must adopt by February 28, 2026.
These changes enhance transparency, strengthen accountability, and better align the framework with EU-level regulatory expectations under the GDPR, the ePrivacy Directive, and guidance from the European Data Protection Board (EDPB) and national Data Protection Authorities.
IAB TCF 2.3 provides a standardized way to handle user preferences across multiple platforms, helping organizations maintain compliance, safeguard user rights, and continue supporting responsible data-driven advertising.
Transformation Strategies for Publishers and Marketers
Data Privacy and Security, Performance and User Experience, Regulation Compliance, User and Revenue Growth