This guide explains how SSPs, publishers, SaaS platforms, and tag manager users can leverage Transfon Gateway to filter invalid traffic and optimize tag loading and ad spend.
Install the Transfon Gateway JS Tag
Add the Transfon Gateway JavaScript tag to your website to start monitoring traffic quality in real time.
Conditional Tag Loading
Use Transfon Gateway’s pre-check system to verify traffic quality before loading other tags. Only load your third-party tags when traffic passes the quality check.
Manual IP Blocking
Block suspicious IP addresses manually via the Transfon Gateway dashboard as needed.
Save Costs on Third-Party Tags
By only loading tags for verified traffic, you reduce unnecessary pageviews and save on third-party tag billing costs.
Pre-check Traffic via Transfon Gateway API
Integrate with the Transfon Gateway API to pre-check traffic before loading ad tags or initiating the bidding process.
Traffic Labeling and Segmentation
Use traffic labels and key-value pairs (KVP) from Transfon Gateway to segment high-quality versus low-quality traffic, enabling creation of premium ad inventory and better targeting.
By filtering invalid traffic early, Transfon Gateway helps you improve ad performance, reduce wasted spend, and maintain clean analytics.
