What is CloudflarePrefetch?

CloudflarePrefetch is a bot in the SEO crawlers category, operated by Cloudflare.

Bot name
CloudflarePrefetch
Operator
Cloudflare
Category
SEO Crawlers
Type
Bot
Respects robots.txt
Not confirmed
robots.txt user agent
CloudFlare-Prefetch
Signs requests (Web Bot Auth)
No

About CloudflarePrefetch

URL prefetching means that Cloudflare pre-populates the cache with content a visitor is likely to request next. This setting leads to a higher cache hit rate and thus a faster experience for the user. (https://developers.cloudflare.com/fundamentals/speed/prefetch-urls/)

SEO crawlers map links, keywords and technical issues for SEO tools and backlink databases. They help the tool's customers, often your competitors, rather than you. Rate limit or block the ones you do not use.

CloudflarePrefetch user agent

CloudflarePrefetch identifies itself with this user agent string:

  • Mozilla/5.0 (compatible; CloudFlare-Prefetch/0.1; +http://www.cloudflare.com/)

Anyone can copy a user agent string. Transfon Security also checks where each request comes from, so a request that claims to be a known crawler but comes from the wrong network is treated as a fake, not as the real crawler.

How to block CloudflarePrefetch in robots.txt

We have not confirmed whether CloudflarePrefetch follows robots.txt. Add a rule, then check your logs to see that it stopped. robots.txt is a plain text file at the root of your domain, such as https://example.com/robots.txt.

Block CloudflarePrefetch from the whole site

User-agent: CloudFlare-Prefetch
Disallow: /

Block CloudflarePrefetch from some folders

User-agent: CloudFlare-Prefetch
Disallow: /private/
Disallow: /search

Allow CloudflarePrefetch only on some folders

User-agent: CloudFlare-Prefetch
Allow: /blog/
Disallow: /

Allow CloudflarePrefetch and block other crawlers

User-agent: CloudFlare-Prefetch
Allow: /

User-agent: *
Disallow: /

Things to know

  • Each host needs its own file. Rules on www.example.com do not apply to shop.example.com.
  • A crawler obeys only the most specific group that names it. Once you add a User-agent: CloudFlare-Prefetch group, CloudflarePrefetch ignores your User-agent: * rules, so repeat any that should still apply.
  • The user agent name is not case sensitive. We take CloudFlare-Prefetch from CloudflarePrefetch's user agent; check Cloudflare's own documentation if it publishes a different robots.txt name.
  • Crawlers cache robots.txt, so changes can take up to a day to apply. Disallow stops crawling but does not remove pages already collected or indexed.

Limits of robots.txt

  1. CloudflarePrefetch may not follow the rule. robots.txt is a request that nothing enforces, and we have not confirmed that CloudflarePrefetch follows it. Check your logs after adding a rule.
  2. The user agent could be fake. robots.txt matches the name a request claims. Anyone can send CloudflarePrefetch's user agent, and a scraper using it is not bound by Cloudflare's robots.txt policy. Only checking the source network tells a real CloudflarePrefetch from a fake one.

Treat robots.txt as a statement of your policy, and enforce it where requests arrive.

Who should care about CloudflarePrefetch

Publishers

CloudflarePrefetch works for an SEO tool's customers, often your competitors. It adds server load without readers, so rate limit or block it unless you use the tool.

Transfon Security for publishers

Media buyers and advertisers

SEO crawlers map landing pages and links for competitor research. Keep CloudflarePrefetch's visits out of campaign data.

Transfon Security for advertisers

E-commerce

CloudflarePrefetch can map your catalogue, prices and site structure for competitors. Block it unless you use the tool yourself.

Transfon Security for e-commerce

SaaS and APIs

Allow CloudflarePrefetch only if your team uses the tool; otherwise rate limit it on docs and marketing pages.

Transfon Security for SaaS and APIs

Block CloudflarePrefetch with Transfon Security

robots.txt is a request, not an enforcement. Transfon Security shows CloudflarePrefetch by name in the Top Bots report, so you can see how often it visits and which pages it reads. Block or allow it with a User Agent rule, or slow it down with a rate limit decision rule.

Transfon Security

Control CloudflarePrefetch on your site

  • See every CloudflarePrefetch visit and the pages it reads
  • Spot bots that fake trusted crawler names
  • Block, allow or rate limit CloudflarePrefetch with one rule
  • Works with or without robots.txt support

Frequently asked questions

What is CloudflarePrefetch?

CloudflarePrefetch is a bot in the SEO crawlers category, operated by Cloudflare. URL prefetching means that Cloudflare pre-populates the cache with content a visitor is likely to request next. This setting leads to a higher cache hit rate and thus a faster experience for the user. (https://developers.cloudflare.com/fundamentals/speed/prefetch-urls/)

Does CloudflarePrefetch respect robots.txt?

We have not confirmed whether CloudflarePrefetch follows robots.txt. Add a robots.txt rule, then check your logs to see that it stopped, and block it by user agent if it did not.

How do I block CloudflarePrefetch?

Add "User-agent: CloudFlare-Prefetch" followed by "Disallow: /" to the robots.txt file at the root of your site. To enforce it, block requests whose user agent contains "CloudFlare-Prefetch" at your WAF. In Transfon Security that is one User Agent block rule.

Is robots.txt enough to block CloudflarePrefetch?

No. robots.txt is voluntary, so CloudflarePrefetch may not follow it, and anyone can send CloudflarePrefetch's user agent, so a fake CloudflarePrefetch ignores your rule. Enforce the rule where requests arrive, at your WAF, and check the source network.

Should I block CloudflarePrefetch?

SEO crawlers map links, keywords and technical issues for SEO tools and backlink databases. They help the tool's customers, often your competitors, rather than you. Rate limit or block the ones you do not use.

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