What is Marketgoo?

Marketgoo is a bot in the SEO crawlers category, operated by marketgoo.

Bot name
Marketgoo
Operator
marketgoo
Category
SEO Crawlers
Type
Bot
Respects robots.txt
Yes
robots.txt user agent
MarketGoo
Signs requests (Web Bot Auth)
No

About Marketgoo

marketgoo provides white label SEO tools

SEO crawlers map links, keywords and technical issues for SEO tools and backlink databases. They help the tool's customers, often your competitors, rather than you. Rate limit or block the ones you do not use.

Marketgoo user agent

Sample user agent strings sent by Marketgoo:

  • Mozilla/5.0 (Macintosh; Intel Mac OS X 10_9_5) AppleWebKit/600.1.17 (KHTML, like Gecko) Version/7.1 Safari/537.85.10 MarketGoo/2.1
  • Mozilla/5.0 (Macintosh; Intel Mac OS X 10.9; rv:29.0) Gecko/20100101 Firefox/29.0 MarketGoo/2.1

Anyone can copy a user agent string. Transfon Security also checks where each request comes from, so a request that claims to be a known crawler but comes from the wrong network is treated as a fake, not as the real crawler.

How to block Marketgoo in robots.txt

Marketgoo follows robots.txt, so these rules stop it crawling the paths you choose. robots.txt is a plain text file at the root of your domain, such as https://example.com/robots.txt.

Block Marketgoo from the whole site

User-agent: MarketGoo
Disallow: /

Block Marketgoo from some folders

User-agent: MarketGoo
Disallow: /private/
Disallow: /search

Allow Marketgoo only on some folders

User-agent: MarketGoo
Allow: /blog/
Disallow: /

Allow Marketgoo and block other crawlers

User-agent: MarketGoo
Allow: /

User-agent: *
Disallow: /

Things to know

  • Each host needs its own file. Rules on www.example.com do not apply to shop.example.com.
  • A crawler obeys only the most specific group that names it. Once you add a User-agent: MarketGoo group, Marketgoo ignores your User-agent: * rules, so repeat any that should still apply.
  • The user agent name is not case sensitive. We take MarketGoo from Marketgoo's user agent; check marketgoo's own documentation if it publishes a different robots.txt name.
  • Crawlers cache robots.txt, so changes can take up to a day to apply. Disallow stops crawling but does not remove pages already collected or indexed.

Limits of robots.txt

  1. Marketgoo may not follow the rule. Marketgoo says it follows robots.txt, but nothing enforces that. Changes can take a day to apply, the operator can change its policy, and other crawlers from marketgoo use different names and rules.
  2. The user agent could be fake. robots.txt matches the name a request claims. Anyone can send Marketgoo's user agent, and a scraper using it is not bound by marketgoo's robots.txt policy. Only checking the source network tells a real Marketgoo from a fake one.

Treat robots.txt as a statement of your policy, and enforce it where requests arrive.

Who should care about Marketgoo

Publishers

Marketgoo works for an SEO tool's customers, often your competitors. It adds server load without readers, so rate limit or block it unless you use the tool.

Transfon Security for publishers

Media buyers and advertisers

SEO crawlers map landing pages and links for competitor research. Keep Marketgoo's visits out of campaign data.

Transfon Security for advertisers

E-commerce

Marketgoo can map your catalogue, prices and site structure for competitors. Block it unless you use the tool yourself.

Transfon Security for e-commerce

SaaS and APIs

Allow Marketgoo only if your team uses the tool; otherwise rate limit it on docs and marketing pages.

Transfon Security for SaaS and APIs

Block Marketgoo with Transfon Security

robots.txt is a request, not an enforcement. Transfon Security shows Marketgoo by name in the Top Bots report, so you can see how often it visits and which pages it reads. Block or allow it with a User Agent rule, or slow it down with a rate limit decision rule.

Transfon Security

Control Marketgoo on your site

  • See every Marketgoo visit and the pages it reads
  • Spot bots that fake trusted crawler names
  • Block, allow or rate limit Marketgoo with one rule
  • Works with or without robots.txt support

Frequently asked questions

What is Marketgoo?

Marketgoo is a bot in the SEO crawlers category, operated by marketgoo. marketgoo provides white label SEO tools

Does Marketgoo respect robots.txt?

Yes. Marketgoo follows robots.txt, so a Disallow rule for the MarketGoo user agent stops it from crawling the paths you list.

How do I block Marketgoo?

Add "User-agent: MarketGoo" followed by "Disallow: /" to the robots.txt file at the root of your site. To enforce it, block requests whose user agent contains "MarketGoo" at your WAF. In Transfon Security that is one User Agent block rule.

Is robots.txt enough to block Marketgoo?

No. robots.txt is voluntary, so Marketgoo may not follow it, and anyone can send Marketgoo's user agent, so a fake Marketgoo ignores your rule. Enforce the rule where requests arrive, at your WAF, and check the source network.

Should I block Marketgoo?

SEO crawlers map links, keywords and technical issues for SEO tools and backlink databases. They help the tool's customers, often your competitors, rather than you. Rate limit or block the ones you do not use.

Related bots

All SEO crawlers · Full bot directory

See Which Bots Visit Your Site

Transfon Security identifies every bot in this directory in your traffic reports, flags fake search crawlers, and lets you allow, block or rate limit each bot.

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