What is Omnisend?

Omnisend is a bot in the webhook senders category, operated by Omnisend.

Bot name
Omnisend
Operator
Omnisend
Type
Bot
Respects robots.txt
Not confirmed
robots.txt user agent
Omnisend
Signs requests (Web Bot Auth)
No

About Omnisend

Bot for checking omnisend integration in woocommerce shops and shopify

Webhook senders call your endpoints to deliver events from payment, messaging and SaaS platforms. Blocking them breaks integrations. Allow them on the webhook paths they need and nowhere else.

Omnisend user agent

Omnisend identifies itself with this user agent string:

  • Omnisend/1.0

Anyone can copy a user agent string. Transfon Security also checks where each request comes from, so a request that claims to be a known crawler but comes from the wrong network is treated as a fake, not as the real crawler.

How to block Omnisend in robots.txt

We have not confirmed whether Omnisend follows robots.txt. Add a rule, then check your logs to see that it stopped. robots.txt is a plain text file at the root of your domain, such as https://example.com/robots.txt.

Block Omnisend from the whole site

User-agent: Omnisend
Disallow: /

Block Omnisend from some folders

User-agent: Omnisend
Disallow: /private/
Disallow: /search

Allow Omnisend only on some folders

User-agent: Omnisend
Allow: /blog/
Disallow: /

Allow Omnisend and block other crawlers

User-agent: Omnisend
Allow: /

User-agent: *
Disallow: /

Things to know

  • Each host needs its own file. Rules on www.example.com do not apply to shop.example.com.
  • A crawler obeys only the most specific group that names it. Once you add a User-agent: Omnisend group, Omnisend ignores your User-agent: * rules, so repeat any that should still apply.
  • The user agent name is not case sensitive. We take Omnisend from Omnisend's user agent; check Omnisend's own documentation if it publishes a different robots.txt name.
  • Crawlers cache robots.txt, so changes can take up to a day to apply. Disallow stops crawling but does not remove pages already collected or indexed.

Limits of robots.txt

  1. Omnisend may not follow the rule. robots.txt is a request that nothing enforces, and we have not confirmed that Omnisend follows it. Check your logs after adding a rule.
  2. The user agent could be fake. robots.txt matches the name a request claims. Anyone can send Omnisend's user agent, and a scraper using it is not bound by Omnisend's robots.txt policy. Only checking the source network tells a real Omnisend from a fake one.

Treat robots.txt as a statement of your policy, and enforce it where requests arrive.

Who should care about Omnisend

Publishers

Allow Omnisend if it is a service you use, and keep its visits out of page views and ad requests either way.

Transfon Security for publishers

Media buyers and advertisers

Omnisend is not a person. Exclude it from campaign and conversion data so reports reflect real visitors.

Transfon Security for advertisers

E-commerce

Allow Omnisend only if it works for your store, and keep it away from cart and checkout.

Transfon Security for e-commerce

SaaS and APIs

If Omnisend is a service you use, allow it on the endpoints it needs and block it elsewhere.

Transfon Security for SaaS and APIs

Block Omnisend with Transfon Security

robots.txt is a request, not an enforcement. Transfon Security shows Omnisend by name in the Top Bots report, so you can see how often it visits and which pages it reads. Block or allow it with a User Agent rule, or slow it down with a rate limit decision rule.

Transfon Security

Control Omnisend on your site

  • See every Omnisend visit and the pages it reads
  • Spot bots that fake trusted crawler names
  • Block, allow or rate limit Omnisend with one rule
  • Works with or without robots.txt support

Frequently asked questions

What is Omnisend?

Omnisend is a bot in the webhook senders category, operated by Omnisend. Bot for checking omnisend integration in woocommerce shops and shopify

Does Omnisend respect robots.txt?

We have not confirmed whether Omnisend follows robots.txt. Add a robots.txt rule, then check your logs to see that it stopped, and block it by user agent if it did not.

How do I block Omnisend?

Add "User-agent: Omnisend" followed by "Disallow: /" to the robots.txt file at the root of your site. To enforce it, block requests whose user agent contains "Omnisend" at your WAF. In Transfon Security that is one User Agent block rule.

Is robots.txt enough to block Omnisend?

No. robots.txt is voluntary, so Omnisend may not follow it, and anyone can send Omnisend's user agent, so a fake Omnisend ignores your rule. Enforce the rule where requests arrive, at your WAF, and check the source network.

Should I block Omnisend?

Webhook senders call your endpoints to deliver events from payment, messaging and SaaS platforms. Blocking them breaks integrations. Allow them on the webhook paths they need and nowhere else.

Related bots

All webhook senders · Full bot directory

See Which Bots Visit Your Site

Transfon Security identifies every bot in this directory in your traffic reports, flags fake search crawlers, and lets you allow, block or rate limit each bot.

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