What is PlacerAi-Crawler?

PlacerAi-Crawler is a bot in the content aggregators category, operated by Placer.ai.

Bot name
PlacerAi-Crawler
Operator
Placer.ai
Type
Bot
Respects robots.txt
Not confirmed
robots.txt user agent
Placer.ai-Crawler
Signs requests (Web Bot Auth)
No

About PlacerAi-Crawler

Collects publicly available metadata from official websites in the open web

Aggregators collect articles and links from many sites to build news feeds, read later apps and discovery services. Some send referral traffic, others republish your content. Check what each one does with your pages before allowing it.

PlacerAi-Crawler user agent

PlacerAi-Crawler identifies itself with this user agent string:

  • Placer.ai-Crawler/1.0 (+https://www.placer.ai/automated-access)

Anyone can copy a user agent string. Transfon Security also checks where each request comes from, so a request that claims to be a known crawler but comes from the wrong network is treated as a fake, not as the real crawler.

How to block PlacerAi-Crawler in robots.txt

We have not confirmed whether PlacerAi-Crawler follows robots.txt. Add a rule, then check your logs to see that it stopped. robots.txt is a plain text file at the root of your domain, such as https://example.com/robots.txt.

Block PlacerAi-Crawler from the whole site

User-agent: Placer.ai-Crawler
Disallow: /

Block PlacerAi-Crawler from some folders

User-agent: Placer.ai-Crawler
Disallow: /private/
Disallow: /search

Allow PlacerAi-Crawler only on some folders

User-agent: Placer.ai-Crawler
Allow: /blog/
Disallow: /

Allow PlacerAi-Crawler and block other crawlers

User-agent: Placer.ai-Crawler
Allow: /

User-agent: *
Disallow: /

Things to know

  • Each host needs its own file. Rules on www.example.com do not apply to shop.example.com.
  • A crawler obeys only the most specific group that names it. Once you add a User-agent: Placer.ai-Crawler group, PlacerAi-Crawler ignores your User-agent: * rules, so repeat any that should still apply.
  • The user agent name is not case sensitive. We take Placer.ai-Crawler from PlacerAi-Crawler's user agent; check Placer.ai's own documentation if it publishes a different robots.txt name.
  • Crawlers cache robots.txt, so changes can take up to a day to apply. Disallow stops crawling but does not remove pages already collected or indexed.

Limits of robots.txt

  1. PlacerAi-Crawler may not follow the rule. robots.txt is a request that nothing enforces, and we have not confirmed that PlacerAi-Crawler follows it. Check your logs after adding a rule.
  2. The user agent could be fake. robots.txt matches the name a request claims. Anyone can send PlacerAi-Crawler's user agent, and a scraper using it is not bound by Placer.ai's robots.txt policy. Only checking the source network tells a real PlacerAi-Crawler from a fake one.

Treat robots.txt as a statement of your policy, and enforce it where requests arrive.

Who should care about PlacerAi-Crawler

Publishers

PlacerAi-Crawler fetches pages when your links are shared or syndicated. Keep it allowed so previews and feeds work, but leave it out of page views and ad requests.

Transfon Security for publishers

Media buyers and advertisers

When ads or posts are shared, PlacerAi-Crawler fetches the landing page. Those hits are not clicks, so keep them out of campaign reports.

Transfon Security for advertisers

E-commerce

Product links shared in chats and feeds are fetched by PlacerAi-Crawler. Keep it allowed so previews show the right image and price.

Transfon Security for e-commerce

SaaS and APIs

Allow PlacerAi-Crawler on public pages so shared links preview well, and keep it off the app.

Transfon Security for SaaS and APIs

Block PlacerAi-Crawler with Transfon Security

robots.txt is a request, not an enforcement. Transfon Security shows PlacerAi-Crawler by name in the Top Bots report, so you can see how often it visits and which pages it reads. Block or allow it with a User Agent rule, or slow it down with a rate limit decision rule.

Transfon Security

Control PlacerAi-Crawler on your site

  • See every PlacerAi-Crawler visit and the pages it reads
  • Spot bots that fake trusted crawler names
  • Block, allow or rate limit PlacerAi-Crawler with one rule
  • Works with or without robots.txt support

Frequently asked questions

What is PlacerAi-Crawler?

PlacerAi-Crawler is a bot in the content aggregators category, operated by Placer.ai. Collects publicly available metadata from official websites in the open web

Does PlacerAi-Crawler respect robots.txt?

We have not confirmed whether PlacerAi-Crawler follows robots.txt. Add a robots.txt rule, then check your logs to see that it stopped, and block it by user agent if it did not.

How do I block PlacerAi-Crawler?

Add "User-agent: Placer.ai-Crawler" followed by "Disallow: /" to the robots.txt file at the root of your site. To enforce it, block requests whose user agent contains "Placer.ai-Crawler" at your WAF. In Transfon Security that is one User Agent block rule.

Is robots.txt enough to block PlacerAi-Crawler?

No. robots.txt is voluntary, so PlacerAi-Crawler may not follow it, and anyone can send PlacerAi-Crawler's user agent, so a fake PlacerAi-Crawler ignores your rule. Enforce the rule where requests arrive, at your WAF, and check the source network.

Should I block PlacerAi-Crawler?

Aggregators collect articles and links from many sites to build news feeds, read later apps and discovery services. Some send referral traffic, others republish your content. Check what each one does with your pages before allowing it.

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Transfon Security identifies every bot in this directory in your traffic reports, flags fake search crawlers, and lets you allow, block or rate limit each bot.

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