Hidden Threats to Publishers, Ad Networks, SaaS, and E-Commerce

When most people think about website traffic problems, scrapers usually come to mind. While scrapers are indeed a major challenge, they are far from the only threat publishers, ad networks, SaaS platforms, and e-commerce sites face. On the open web, anyone can send requests to your website, and without proper traffic management, these requests can cause a range of issues.

Uncontrolled traffic can drive up server and CDN costs, slow down your website, or even trigger downtime, all of which directly affect revenue. Third-party vendors that charge per pageview or traffic usage can further increase expenses. Invalid traffic (IVT) reduces the effectiveness of your ad inventory, and media buyers end up spending on impressions that provide no real value.

Beyond scrapers, there are several other types of traffic that can silently impact your site’s performance and revenue. Understanding and addressing these threats is crucial for maintaining a reliable and efficient online presence.

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