Invalid Traffic

Keep Bots Out of Your Prebid Auctions: IVT Filtering for Header Bidding

Invalid traffic quietly drains publisher CPMs and bidder trust. Learn how the BiddingStack IVT filter, powered by Transfon Security, keeps bots and automation out of Prebid auctions so demand partners only bid on real people.

How to Clean Bot Traffic in GA4

GA4 only filters declared IAB bots. Learn which bot traffic still lands in your reports, why cleaning it protects both your insights and your ad campaigns, how to filter it with GA4 data filters or Transfon Security, and what not to do.

Hidden Threats to Publishers, Ad Networks, SaaS, and E-Commerce

Discover hidden threats beyond scrapers that impact publishers, ad networks, SaaS, and e-commerce. Learn how Transfon Security helps block 404 attacks, login abuse, data center crawlers, and invalid traffic to protect performance and revenue.

What is Invalid Traffic? How to stop Invalid Traffic

What is Invalid Traffic? How to stop Invalid Traffic