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Marketing automation, strategies, and technology solutions for digital marketers and publishers.

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GEO vs SEO: New Traffic Source

May 13, 2025

GEO vs SEO: New Traffic Source

Understanding the shift from SEO to GEO and how marketers can adapt for AI-driven search engines.

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Introducing zero-party and first-party DMP

February 16, 2022

Introducing zero-party and first-party DMP

What is first-party DMP? How first-party DMP works for publishers and marketers?

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