Introducing zero-party and first-party DMP
Transfon Team
3 min read
What is first-party data management platform? How first-party DMP works for publishers and marketers?
#What is first-party DMP?
First party data strategy is future proof for any publishers or marketers with the rise of global privacy laws and upcoming deprecation of third party cookies and third party data.
More and more publishers and marketers started to rely on zero party data submitted by users or first party data such as contextual data for monetization and found it is more transparent and accurate.
By collecting and marking first party data targetable, publishers can create new revenue streams not relying on programmatic ad exchanges and marketers can improve the user experiences based on the data.
#What is UniSignIn first-party DMP?
UniSignIn is a first-party Data Management Platform that helps publishers and marketers to create first party user profiles, establish first party relationships with the audience and activate first party data, build segments on this data, target a group of audience by advertisers.
#Why first-party data is import and more valuable?
First party data are more valuable because it is hard to acquire at scale, users only share data with trusted publishers. It is more accurate and precise when used for marketing, keep updated by users. First-party data can be translated to be premium value.
#First-party DMP for publisher
- Setup user registration withUniSignIn registration or connect your user registration with UniSignIn DMP
- Create unique user profile data fields, models and data collector based on your audience and business.
- Collect zero party and first-party user data usingExperience Orchestration Engine at the right context and time.
- Create premium segments using zero-party data and first-party data using UniSignIn DMP and integrate with your ad server such as Google Ad manager.
- Or generate revenue stream by integrating with other first-party advertising or marketing platforms.
#First-party DMP for marketers or retailers
- Setup user registration withUniSignIn registration or connect your user registration with UniSignIn DMP
- Create unique user profile data fields, models and data collector based on your audience and business.
- Collect zero party and first-party user data usingExperience Orchestration Engine at the right context and time.
- Create and use user segments using zero-party data and first-party data using UniSignIn DMP and integrate with your advertising and marketing channels such as Facebook advertising or twitter advertising with UniSignIn Tag Manager.
- Optimise user experiences and deliver unique and personailsed experiences and offers for your users.