What is first-party data management platform? How first-party DMP works for publishers and marketers?
#What is first-party DMP?
First party data strategy is future proof for any publishers or
marketers with the rise of global privacy laws and upcoming
deprecation of third party cookies and third party data.
More and more publishers and marketers started to rely on zero party
data submitted by users or first party data such as contextual data
for monetization and found it is more transparent and accurate.
By collecting and marking first party data targetable, publishers
can create new revenue streams not relying on programmatic ad
exchanges and marketers can improve the user experiences based on
the data.
#What is UniSignIn first-party DMP?
UniSignIn is a first-party Data Management Platform that helps
publishers and marketers to create first party user profiles,
establish first party relationships with the audience and activate
first party data, build segments on this data, target a group of
audience by advertisers.
#Why first-party data is import and more valuable?
First party data are more valuable because it is hard to acquire at
scale, users only share data with trusted publishers. It is more
accurate and precise when used for marketing, keep updated by users.
First-party data can be translated to be premium value.
#First-party DMP for publisher
- Setup user registration withUniSignIn registration or connect your user registration with UniSignIn DMP
- Create unique user profile data fields, models and data collector
based on your audience and business.
- Collect zero party and first-party user data usingExperience Orchestration Engine at the right context and time.
- Create premium segments using zero-party data and first-party data
using UniSignIn DMP and integrate with your ad server such as
Google Ad manager.
- Or generate revenue stream by integrating with other first-party
advertising or marketing platforms.
#First-party DMP for marketers or retailers
- Setup user registration withUniSignIn registration or connect your user registration with UniSignIn DMP
- Create unique user profile data fields, models and data collector
based on your audience and business.
- Collect zero party and first-party user data usingExperience Orchestration Engine at the right context and time.
- Create and use user segments using zero-party data and first-party
data using UniSignIn DMP and integrate with your advertising and
marketing channels such as Facebook advertising or twitter
advertising with UniSignIn Tag Manager.
- Optimise user experiences and deliver unique and personailsed
experiences and offers for your users.
#About Transfon
Transfon User Experience Platform serves hundreds of million users per month to provide a seamless privacy experience for users, brands and publishers. Contact us to know more:
[email protected]