New BiddingStack Feature Lets Publishers Block Unwanted Ads
BiddingStack Team
1 min read
New BiddingStack Feature Lets Publishers Block Unwanted Ads
As programmatic advertising continues to develop, ad delivery has become faster and more extensive, which also makes managing ad quality more challenging. Bad programmatic ads can affect user experience, reduce revenue, and potentially impact a publisher's brand. To address this, BiddingStack introduced the Blocking Control feature, helping publishers proactively manage ad content and maintain a more reliable ad environment.
Why Bad Programmatic Ads Appear
Bad programmatic ads are common in automated ad delivery systems, and there are several reasons they occur. Programmatic platforms fetch creatives in real time from multiple networks, each with varying standards and capabilities, which can lead to inconsistencies.
Some creatives are generated using templates or automated tools, resulting in visual defects, misaligned text, missing assets, or incomplete information. For example, an ad might display a blank image where the product photo should be, or a banner might have overlapping text that is unreadable. Dynamic creative generation and frequent content updates increase the risk that such errors slip through.
Transformation Strategies for Publishers and Marketers
Data Privacy and Security, Performance and User Experience, Regulation Compliance, User and Revenue Growth