What is FacebookExternalHit?

FacebookExternalHit is a bot in the link preview bots category, operated by Meta.

Bot name
FacebookExternalHit
Operator
Meta
Type
Bot
Respects robots.txt
Not confirmed
robots.txt user agent
facebookexternalhit
Main crawl location
United States (56%)
Signs requests (Web Bot Auth)
No

About FacebookExternalHit

The primary purpose of FacebookExternalHit is to crawl the content of an app or website that was shared on one of Meta’s family of apps, such as Facebook, Instagram, or Messenger. The link might have been shared by copying and pasting or by using the Facebook social plugin. This crawler gathers, caches, and displays information about the app or website such as its title, description, and thumbnail image.

Link preview bots fetch a page when someone shares its URL in a chat app or social network, to build the preview card. Blocking them breaks your link previews, so keep them allowed but leave them out of analytics and ad requests.

FacebookExternalHit user agent

Sample user agent strings sent by FacebookExternalHit:

  • facebookexternalhit/1.1 (+http://www.facebook.com/externalhit_uatext.php)
  • facebookexternalhit\/1.1 (+http:\/\/www.facebook.com\/externalhit_uatext.php)
  • facebookexternalhit/1.1
  • facebookcatalog/1.0

Anyone can copy a user agent string. Transfon Security also checks where each request comes from, so a request that claims to be a known crawler but comes from the wrong network is treated as a fake, not as the real crawler.

Where FacebookExternalHit crawls from

Share of FacebookExternalHit requests to sites protected by Transfon Security in the 7 days to 27 October 2026.

Countries

United States56%
United Kingdom11%
Ireland4%
Germany3%
Australia3%
Singapore2%

Networks

Facebook, Inc. AS3293472%
British Telecommunications PLC AS28562%
Cloudflare, Inc. AS133352%
Sky UK Limited AS56072%
Virgin Media Limited AS50891%

Fake FacebookExternalHit traffic

2% of requests that used the FacebookExternalHit user agent came from networks FacebookExternalHit does not use, most often in United States, Ireland, Sweden. Scrapers borrow trusted crawler names to get past simple user agent allowlists, so allowing FacebookExternalHit by user agent alone also lets these through.

How to block FacebookExternalHit in robots.txt

We have not confirmed whether FacebookExternalHit follows robots.txt. Add a rule, then check your logs to see that it stopped. robots.txt is a plain text file at the root of your domain, such as https://example.com/robots.txt.

Block FacebookExternalHit from the whole site

User-agent: facebookexternalhit
Disallow: /

Block FacebookExternalHit from some folders

User-agent: facebookexternalhit
Disallow: /private/
Disallow: /search

Allow FacebookExternalHit only on some folders

User-agent: facebookexternalhit
Allow: /blog/
Disallow: /

Allow FacebookExternalHit and block other crawlers

User-agent: facebookexternalhit
Allow: /

User-agent: *
Disallow: /

Things to know

  • Each host needs its own file. Rules on www.example.com do not apply to shop.example.com.
  • A crawler obeys only the most specific group that names it. Once you add a User-agent: facebookexternalhit group, FacebookExternalHit ignores your User-agent: * rules, so repeat any that should still apply.
  • The user agent name is not case sensitive. We take facebookexternalhit from FacebookExternalHit's user agent; check Meta's own documentation if it publishes a different robots.txt name.
  • Crawlers cache robots.txt, so changes can take up to a day to apply. Disallow stops crawling but does not remove pages already collected or indexed.

Limits of robots.txt

  1. FacebookExternalHit may not follow the rule. robots.txt is a request that nothing enforces, and we have not confirmed that FacebookExternalHit follows it. Check your logs after adding a rule.
  2. The user agent could be fake. robots.txt matches the name a request claims. Anyone can send FacebookExternalHit's user agent, and a scraper using it is not bound by Meta's robots.txt policy. On sites protected by Transfon Security, 2% of requests with the FacebookExternalHit user agent came from networks FacebookExternalHit does not use. Only checking the source network tells a real FacebookExternalHit from a fake one.

Treat robots.txt as a statement of your policy, and enforce it where requests arrive.

Who should care about FacebookExternalHit

Publishers

FacebookExternalHit fetches pages when your links are shared or syndicated. Keep it allowed so previews and feeds work, but leave it out of page views and ad requests.

Transfon Security for publishers

Media buyers and advertisers

When ads or posts are shared, FacebookExternalHit fetches the landing page. Those hits are not clicks, so keep them out of campaign reports.

Transfon Security for advertisers

E-commerce

Product links shared in chats and feeds are fetched by FacebookExternalHit. Keep it allowed so previews show the right image and price.

Transfon Security for e-commerce

SaaS and APIs

Allow FacebookExternalHit on public pages so shared links preview well, and keep it off the app.

Transfon Security for SaaS and APIs

Block FacebookExternalHit with Transfon Security

robots.txt is a request, not an enforcement. Transfon Security shows FacebookExternalHit by name in the Top Bots report, so you can see how often it visits and which pages it reads. Block or allow it with a User Agent rule, or slow it down with a rate limit decision rule.

Transfon Security

Control FacebookExternalHit on your site

  • See every FacebookExternalHit visit and the pages it reads
  • Catch fake FacebookExternalHit traffic from the wrong networks
  • Block, allow or rate limit FacebookExternalHit with one rule
  • Works with or without robots.txt support

Frequently asked questions

What is FacebookExternalHit?

FacebookExternalHit is a bot in the link preview bots category, operated by Meta. The primary purpose of FacebookExternalHit is to crawl the content of an app or website that was shared on one of Meta’s family of apps, such as Facebook, Instagram, or Messenger. The link might have been shared by copying and pasting or by using the Facebook social plugin. This crawler gathers, caches, and displays information about the app or website such as its title, description, and thumbnail image.

Does FacebookExternalHit respect robots.txt?

We have not confirmed whether FacebookExternalHit follows robots.txt. Add a robots.txt rule, then check your logs to see that it stopped, and block it by user agent if it did not.

How do I block FacebookExternalHit?

Add "User-agent: facebookexternalhit" followed by "Disallow: /" to the robots.txt file at the root of your site. To enforce it, block requests whose user agent contains "facebookexternalhit" at your WAF. In Transfon Security that is one User Agent block rule.

Is robots.txt enough to block FacebookExternalHit?

No. robots.txt is voluntary, so FacebookExternalHit may not follow it, and anyone can send FacebookExternalHit's user agent, so a fake FacebookExternalHit ignores your rule. Enforce the rule where requests arrive, at your WAF, and check the source network.

Should I block FacebookExternalHit?

Link preview bots fetch a page when someone shares its URL in a chat app or social network, to build the preview card. Blocking them breaks your link previews, so keep them allowed but leave them out of analytics and ad requests.

Related bots

All link preview bots · Full bot directory

See Which Bots Visit Your Site

Transfon Security identifies every bot in this directory in your traffic reports, flags fake search crawlers, and lets you allow, block or rate limit each bot.

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