Google-Display-Ads-Bot is a bot in the advertising and marketing bots category, operated by Google.
Google AdSense uses a crawler called Google-Display-Ads-Bot to verify your site when you add a site to AdSense.
Advertising bots review landing pages, check ad placements and classify pages for brand safety and contextual targeting. Blocking ad verification bots can stop your ads or your inventory from serving, so allow the ones your ad partners use.
Google-Display-Ads-Bot identifies itself with this user agent string:
Google-Display-Ads-BotAnyone can copy a user agent string. Transfon Security also checks where each request comes from, so a request that claims to be a known crawler but comes from the wrong network is treated as a fake, not as the real crawler.
Google-Display-Ads-Bot follows robots.txt, so these rules stop it crawling the paths you choose. robots.txt is a plain text file at the root of your domain, such as https://example.com/robots.txt.
User-agent: Google-Display-Ads-Bot Disallow: /
User-agent: Google-Display-Ads-Bot Disallow: /private/ Disallow: /search
User-agent: Google-Display-Ads-Bot Allow: /blog/ Disallow: /
User-agent: Google-Display-Ads-Bot Allow: / User-agent: * Disallow: /
User-agent: Google-Display-Ads-Bot group, Google-Display-Ads-Bot ignores your User-agent: * rules, so repeat any that should still apply.Google-Display-Ads-Bot from Google-Display-Ads-Bot's user agent; check Google's own documentation if it publishes a different robots.txt name.Treat robots.txt as a statement of your policy, and enforce it where requests arrive.
Ad verification and contextual crawlers like Google-Display-Ads-Bot can decide whether your pages get demand. Blocking the ones your partners use can lower fill rates.
Transfon Security for publishersGoogle-Display-Ads-Bot checks pages for ad platforms. Its visits to landing pages are not users, so exclude them from conversion data.
Transfon Security for advertisersAd platforms send crawlers like Google-Display-Ads-Bot to check product landing pages. Keep it allowed so ads are not disapproved, and out of analytics.
Transfon Security for e-commerceAllow Google-Display-Ads-Bot on landing pages linked from your ads, and keep it off the app.
Transfon Security for SaaS and APIsrobots.txt is a request, not an enforcement. Transfon Security shows Google-Display-Ads-Bot by name in the Top Bots report, so you can see how often it visits and which pages it reads. Block or allow it with a User Agent rule, or slow it down with a rate limit decision rule.
Transfon Security
Google-Display-Ads-Bot is a bot in the advertising and marketing bots category, operated by Google. Google AdSense uses a crawler called Google-Display-Ads-Bot to verify your site when you add a site to AdSense.
Yes. Google-Display-Ads-Bot follows robots.txt, so a Disallow rule for the Google-Display-Ads-Bot user agent stops it from crawling the paths you list.
Add "User-agent: Google-Display-Ads-Bot" followed by "Disallow: /" to the robots.txt file at the root of your site. To enforce it, block requests whose user agent contains "Google-Display-Ads-Bot" at your WAF. In Transfon Security that is one User Agent block rule.
No. robots.txt is voluntary, so Google-Display-Ads-Bot may not follow it, and anyone can send Google-Display-Ads-Bot's user agent, so a fake Google-Display-Ads-Bot ignores your rule. Enforce the rule where requests arrive, at your WAF, and check the source network.
Advertising bots review landing pages, check ad placements and classify pages for brand safety and contextual targeting. Blocking ad verification bots can stop your ads or your inventory from serving, so allow the ones your ad partners use.
Transfon Security identifies every bot in this directory in your traffic reports, flags fake search crawlers, and lets you allow, block or rate limit each bot.
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