Advertising and Marketing Bots

Advertising bots review landing pages, check ad placements and classify pages for brand safety and contextual targeting.

Should you block advertising and marketing bots?

Blocking ad verification bots can stop your ads or your inventory from serving, so allow the ones your ad partners use.

Of the 5 advertising and marketing bots with a stated policy, 5 follow robots.txt and 0 do not. Bots that ignore robots.txt can only be stopped by user agent or IP at your server, CDN or WAF.

49 advertising and marketing bots

Other bot categories

See Which Bots Visit Your Site

Transfon Security identifies every bot in this directory in your traffic reports, flags fake search crawlers, and lets you allow, block or rate limit each bot.

Stay ahead of the publishing curve

Privacy, security, monetization, and performance insights. A few emails a month, no spam.

By subscribing you agree to our privacy policy.