What is Peer39Crawler?

Peer39Crawler is a bot in the advertising and marketing bots category, operated by Peer39.

Bot name
Peer39Crawler
Operator
Peer39
Type
Bot
Respects robots.txt
Not confirmed
robots.txt user agent
peer39_crawler
Signs requests (Web Bot Auth)
No

About Peer39Crawler

Peer39Crawler reads pages for Peer39, which classifies them into contextual and brand safety categories that advertisers use to target and filter ads.

Advertising bots review landing pages, check ad placements and classify pages for brand safety and contextual targeting. Blocking ad verification bots can stop your ads or your inventory from serving, so allow the ones your ad partners use.

Peer39Crawler user agent

Peer39Crawler identifies itself with this user agent string:

  • peer39_crawler/1.0

Anyone can copy a user agent string. Transfon Security also checks where each request comes from, so a request that claims to be a known crawler but comes from the wrong network is treated as a fake, not as the real crawler.

How to block Peer39Crawler in robots.txt

We have not confirmed whether Peer39Crawler follows robots.txt. Add a rule, then check your logs to see that it stopped. robots.txt is a plain text file at the root of your domain, such as https://example.com/robots.txt.

Block Peer39Crawler from the whole site

User-agent: peer39_crawler
Disallow: /

Block Peer39Crawler from some folders

User-agent: peer39_crawler
Disallow: /private/
Disallow: /search

Allow Peer39Crawler only on some folders

User-agent: peer39_crawler
Allow: /blog/
Disallow: /

Allow Peer39Crawler and block other crawlers

User-agent: peer39_crawler
Allow: /

User-agent: *
Disallow: /

Things to know

  • Each host needs its own file. Rules on www.example.com do not apply to shop.example.com.
  • A crawler obeys only the most specific group that names it. Once you add a User-agent: peer39_crawler group, Peer39Crawler ignores your User-agent: * rules, so repeat any that should still apply.
  • The user agent name is not case sensitive. We take peer39_crawler from Peer39Crawler's user agent; check Peer39's own documentation if it publishes a different robots.txt name.
  • Crawlers cache robots.txt, so changes can take up to a day to apply. Disallow stops crawling but does not remove pages already collected or indexed.

Limits of robots.txt

  1. Peer39Crawler may not follow the rule. robots.txt is a request that nothing enforces, and we have not confirmed that Peer39Crawler follows it. Check your logs after adding a rule.
  2. The user agent could be fake. robots.txt matches the name a request claims. Anyone can send Peer39Crawler's user agent, and a scraper using it is not bound by Peer39's robots.txt policy. Only checking the source network tells a real Peer39Crawler from a fake one.

Treat robots.txt as a statement of your policy, and enforce it where requests arrive.

Who should care about Peer39Crawler

Publishers

Ad verification and contextual crawlers like Peer39Crawler can decide whether your pages get demand. Blocking the ones your partners use can lower fill rates.

Transfon Security for publishers

Media buyers and advertisers

Peer39Crawler checks pages for ad platforms. Its visits to landing pages are not users, so exclude them from conversion data.

Transfon Security for advertisers

E-commerce

Ad platforms send crawlers like Peer39Crawler to check product landing pages. Keep it allowed so ads are not disapproved, and out of analytics.

Transfon Security for e-commerce

SaaS and APIs

Allow Peer39Crawler on landing pages linked from your ads, and keep it off the app.

Transfon Security for SaaS and APIs

Block Peer39Crawler with Transfon Security

robots.txt is a request, not an enforcement. Transfon Security shows Peer39Crawler by name in the Top Bots report, so you can see how often it visits and which pages it reads. Block or allow it with a User Agent rule, or slow it down with a rate limit decision rule.

Transfon Security

Control Peer39Crawler on your site

  • See every Peer39Crawler visit and the pages it reads
  • Spot bots that fake trusted crawler names
  • Block, allow or rate limit Peer39Crawler with one rule
  • Works with or without robots.txt support

Frequently asked questions

What is Peer39Crawler?

Peer39Crawler is a bot in the advertising and marketing bots category, operated by Peer39. Peer39Crawler reads pages for Peer39, which classifies them into contextual and brand safety categories that advertisers use to target and filter ads.

Does Peer39Crawler respect robots.txt?

We have not confirmed whether Peer39Crawler follows robots.txt. Add a robots.txt rule, then check your logs to see that it stopped, and block it by user agent if it did not.

How do I block Peer39Crawler?

Add "User-agent: peer39_crawler" followed by "Disallow: /" to the robots.txt file at the root of your site. To enforce it, block requests whose user agent contains "peer39_crawler" at your WAF. In Transfon Security that is one User Agent block rule.

Is robots.txt enough to block Peer39Crawler?

No. robots.txt is voluntary, so Peer39Crawler may not follow it, and anyone can send Peer39Crawler's user agent, so a fake Peer39Crawler ignores your rule. Enforce the rule where requests arrive, at your WAF, and check the source network.

Should I block Peer39Crawler?

Advertising bots review landing pages, check ad placements and classify pages for brand safety and contextual targeting. Blocking ad verification bots can stop your ads or your inventory from serving, so allow the ones your ad partners use.

Related bots

All advertising and marketing bots · Full bot directory

See Which Bots Visit Your Site

Transfon Security identifies every bot in this directory in your traffic reports, flags fake search crawlers, and lets you allow, block or rate limit each bot.

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