Google-TravelAds-Live is a bot in the advertising and marketing bots category, operated by Google.
The Google-TravelAds-Live User-agent is a bot by Google that crawls websites to collect travel ad data.
Advertising bots review landing pages, check ad placements and classify pages for brand safety and contextual targeting. Blocking ad verification bots can stop your ads or your inventory from serving, so allow the ones your ad partners use.
Google-TravelAds-Live identifies itself with this user agent string:
Google-TravelAds-LiveAnyone can copy a user agent string. Transfon Security also checks where each request comes from, so a request that claims to be a known crawler but comes from the wrong network is treated as a fake, not as the real crawler.
We have not confirmed whether Google-TravelAds-Live follows robots.txt. Add a rule, then check your logs to see that it stopped. robots.txt is a plain text file at the root of your domain, such as https://example.com/robots.txt.
User-agent: Google-TravelAds-Live Disallow: /
User-agent: Google-TravelAds-Live Disallow: /private/ Disallow: /search
User-agent: Google-TravelAds-Live Allow: /blog/ Disallow: /
User-agent: Google-TravelAds-Live Allow: / User-agent: * Disallow: /
User-agent: Google-TravelAds-Live group, Google-TravelAds-Live ignores your User-agent: * rules, so repeat any that should still apply.Google-TravelAds-Live from Google-TravelAds-Live's user agent; check Google's own documentation if it publishes a different robots.txt name.Treat robots.txt as a statement of your policy, and enforce it where requests arrive.
Ad verification and contextual crawlers like Google-TravelAds-Live can decide whether your pages get demand. Blocking the ones your partners use can lower fill rates.
Transfon Security for publishersGoogle-TravelAds-Live checks pages for ad platforms. Its visits to landing pages are not users, so exclude them from conversion data.
Transfon Security for advertisersAd platforms send crawlers like Google-TravelAds-Live to check product landing pages. Keep it allowed so ads are not disapproved, and out of analytics.
Transfon Security for e-commerceAllow Google-TravelAds-Live on landing pages linked from your ads, and keep it off the app.
Transfon Security for SaaS and APIsrobots.txt is a request, not an enforcement. Transfon Security shows Google-TravelAds-Live by name in the Top Bots report, so you can see how often it visits and which pages it reads. Block or allow it with a User Agent rule, or slow it down with a rate limit decision rule.
Transfon Security
Google-TravelAds-Live is a bot in the advertising and marketing bots category, operated by Google. The Google-TravelAds-Live User-agent is a bot by Google that crawls websites to collect travel ad data.
We have not confirmed whether Google-TravelAds-Live follows robots.txt. Add a robots.txt rule, then check your logs to see that it stopped, and block it by user agent if it did not.
Add "User-agent: Google-TravelAds-Live" followed by "Disallow: /" to the robots.txt file at the root of your site. To enforce it, block requests whose user agent contains "Google-TravelAds-Live" at your WAF. In Transfon Security that is one User Agent block rule.
No. robots.txt is voluntary, so Google-TravelAds-Live may not follow it, and anyone can send Google-TravelAds-Live's user agent, so a fake Google-TravelAds-Live ignores your rule. Enforce the rule where requests arrive, at your WAF, and check the source network.
Advertising bots review landing pages, check ad placements and classify pages for brand safety and contextual targeting. Blocking ad verification bots can stop your ads or your inventory from serving, so allow the ones your ad partners use.
Transfon Security identifies every bot in this directory in your traffic reports, flags fake search crawlers, and lets you allow, block or rate limit each bot.
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