What is GooglePublisherCenter?

GooglePublisherCenter is a bot in the feed fetchers category, operated by Google.

Bot name
GooglePublisherCenter
Operator
Google
Type
Bot
Respects robots.txt
Not confirmed
robots.txt user agent
GoogleProducer
Signs requests (Web Bot Auth)
No

About GooglePublisherCenter

Fetches and processes feeds that publishers explicitly supplied for use in Google News landing pages.

Feed fetchers poll RSS and Atom feeds for readers, aggregators and podcast apps. They usually request feeds only, so they are cheap to allow. Watch for fetchers that pull full pages at high rates.

GooglePublisherCenter user agent

GooglePublisherCenter identifies itself with this user agent string:

  • GoogleProducer; (+https://developers.google.com/search/docs/crawling-indexing/google-producer)

Anyone can copy a user agent string. Transfon Security also checks where each request comes from, so a request that claims to be a known crawler but comes from the wrong network is treated as a fake, not as the real crawler.

How to block GooglePublisherCenter in robots.txt

We have not confirmed whether GooglePublisherCenter follows robots.txt. Add a rule, then check your logs to see that it stopped. robots.txt is a plain text file at the root of your domain, such as https://example.com/robots.txt.

Block GooglePublisherCenter from the whole site

User-agent: GoogleProducer
Disallow: /

Block GooglePublisherCenter from some folders

User-agent: GoogleProducer
Disallow: /private/
Disallow: /search

Allow GooglePublisherCenter only on some folders

User-agent: GoogleProducer
Allow: /blog/
Disallow: /

Allow GooglePublisherCenter and block other crawlers

User-agent: GoogleProducer
Allow: /

User-agent: *
Disallow: /

Things to know

  • Each host needs its own file. Rules on www.example.com do not apply to shop.example.com.
  • A crawler obeys only the most specific group that names it. Once you add a User-agent: GoogleProducer group, GooglePublisherCenter ignores your User-agent: * rules, so repeat any that should still apply.
  • The user agent name is not case sensitive. We take GoogleProducer from GooglePublisherCenter's user agent; check Google's own documentation if it publishes a different robots.txt name.
  • Crawlers cache robots.txt, so changes can take up to a day to apply. Disallow stops crawling but does not remove pages already collected or indexed.

Limits of robots.txt

  1. GooglePublisherCenter may not follow the rule. robots.txt is a request that nothing enforces, and we have not confirmed that GooglePublisherCenter follows it. Check your logs after adding a rule.
  2. The user agent could be fake. robots.txt matches the name a request claims. Anyone can send GooglePublisherCenter's user agent, and a scraper using it is not bound by Google's robots.txt policy. Only checking the source network tells a real GooglePublisherCenter from a fake one.

Treat robots.txt as a statement of your policy, and enforce it where requests arrive.

Who should care about GooglePublisherCenter

Publishers

GooglePublisherCenter fetches pages when your links are shared or syndicated. Keep it allowed so previews and feeds work, but leave it out of page views and ad requests.

Transfon Security for publishers

Media buyers and advertisers

When ads or posts are shared, GooglePublisherCenter fetches the landing page. Those hits are not clicks, so keep them out of campaign reports.

Transfon Security for advertisers

E-commerce

Product links shared in chats and feeds are fetched by GooglePublisherCenter. Keep it allowed so previews show the right image and price.

Transfon Security for e-commerce

SaaS and APIs

Allow GooglePublisherCenter on public pages so shared links preview well, and keep it off the app.

Transfon Security for SaaS and APIs

Block GooglePublisherCenter with Transfon Security

robots.txt is a request, not an enforcement. Transfon Security shows GooglePublisherCenter by name in the Top Bots report, so you can see how often it visits and which pages it reads. Block or allow it with a User Agent rule, or slow it down with a rate limit decision rule.

Transfon Security

Control GooglePublisherCenter on your site

  • See every GooglePublisherCenter visit and the pages it reads
  • Spot bots that fake trusted crawler names
  • Block, allow or rate limit GooglePublisherCenter with one rule
  • Works with or without robots.txt support

Frequently asked questions

What is GooglePublisherCenter?

GooglePublisherCenter is a bot in the feed fetchers category, operated by Google. Fetches and processes feeds that publishers explicitly supplied for use in Google News landing pages.

Does GooglePublisherCenter respect robots.txt?

We have not confirmed whether GooglePublisherCenter follows robots.txt. Add a robots.txt rule, then check your logs to see that it stopped, and block it by user agent if it did not.

How do I block GooglePublisherCenter?

Add "User-agent: GoogleProducer" followed by "Disallow: /" to the robots.txt file at the root of your site. To enforce it, block requests whose user agent contains "GoogleProducer" at your WAF. In Transfon Security that is one User Agent block rule.

Is robots.txt enough to block GooglePublisherCenter?

No. robots.txt is voluntary, so GooglePublisherCenter may not follow it, and anyone can send GooglePublisherCenter's user agent, so a fake GooglePublisherCenter ignores your rule. Enforce the rule where requests arrive, at your WAF, and check the source network.

Should I block GooglePublisherCenter?

Feed fetchers poll RSS and Atom feeds for readers, aggregators and podcast apps. They usually request feeds only, so they are cheap to allow. Watch for fetchers that pull full pages at high rates.

Related bots

All feed fetchers · Full bot directory

See Which Bots Visit Your Site

Transfon Security identifies every bot in this directory in your traffic reports, flags fake search crawlers, and lets you allow, block or rate limit each bot.

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